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As you might know there is a new Star Trek movie coming up soon. And to promote this they have created a new app.
The Star Trek app features 30-40 missions, with up to 10 available at any given moment and also the option to pass on missions. Players should be on the lookout for new missions to be added each week.
This app is like the Starfleet Academy,” Mitch Lusas, director of product development at Paramount, told Hero Complex. “You start off as a cadet, and you complete these missions. As you complete each mission, it will disappear and a new mission will come up. You’ll advance in your rank, you’ll unlock content and there will be some other exclusive things that will come up as well. The higher you get in your rank, the more content you will actually unlock, things like potentially extended versions of some videos we might be releasing. We’ll also have some information that’s exclusive coming to this app.”
Sounds pretty exiting.
You can see the original press release below
FOR IMMEDIATE RELEASE
“STAR TREK INTO DARKNESS” FIRST OF ITS KIND APP AVAILABLE FOR FREE FROM THE
APP STORE AND GOOGLE PLAY
FIRST SURPRISE UNLOCKED DURING THE SECOND QUARTER OF THE BIG GAME FEBRUARY 3RD
HOLLYWOOD, CA (February 1, 2013) – “STAR TREK INTO DARKNESS” first of its kind application, based on J.J. Abrams’ upcoming Paramount Pictures film, is now available to download for free from the App Store and Google Play. Users who have the app will have unprecedented access to all STAR TREK content, as well as the opportunity to participate in missions and win valuable prizes.
Utilizing the latest technologies from Qualcomm Incorporated, such as Qualcomm Labs’ Gimbal™ platform and Qualcomm Vuforia™ augmented reality platform, the app will allow users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to unlock additional content and experiences. The users collect points, see content, and work their way through the Star Trek Academy.
The app was first announced on January 7th, 2013 at the Consumer Electronic Show, during Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs’ keynote address demonstrating the ability to “harness the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
To download the app, visit www.StarTrekMovie.com/StarTrekApp
Highlights of the “STAR TREK INTO DARKNESS” app include:
- A geofencing function for location-based experiences such as encouraging viewers to go to the movies;
· An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
· An image scan function that enables users to interact with images printed or viewable in the real world;
- New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
- Exclusive opportunities and special offers only available to app users.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17th, 2013.