This digital billboard will identify airplanes flying over it, point towards it accurately and then tell you which flight it is and It’s destination. Fascinating.
Developed by Ogilvy 12th Floor, the ads use custom built surveillance technology which tracks the aircraft and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination it’s arriving from.
The campaign is made by British airways, and the idea is to create a wow feeling.They sure did in my case, i want to see one for myself.
Abigail Comber, British Airways’ head of marketing, said: “This is a first, not just for British Airways but for UK advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them.