Sony is so sure that their Walkman NWZ-W270 mp3 player is waterproof that they decided to sell it in a waterbottle. Quite the marketing trick.
Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms.
Johny
Johny (John-Erik) Krahbichler is the CEO and main author of Gadgetzz, since 2009. While Mr. Krahbichler's expertise is in consumer electronics, his true passion is science´, and educating the world about the universe we inhabit. Check out the non-profit Scientific Literacy Matters Currently Johny is using his experience from covering trade shows such as the CES, to work with trade show exhibition marketing.
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