Sony Waterproof mp3 Player Sold Inside Bottle of Water

sony mp3 player in water bottleSony is so sure that their Walkman NWZ-W270 mp3 player is waterproof that they decided to sell it in a waterbottle. Quite the marketing trick.

Though the device itself was launched a while agoSony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms.