Sony Waterproof mp3 Player Sold Inside Bottle of Water

By / 6 years ago / Cool / No Comments

Estimated reading time: 2 minute(s)

sony mp3 player in water bottleSony is so sure that their Walkman NWZ-W270 mp3 player is waterproof that they decided to sell it in a waterbottle. Quite the marketing trick.

Though the device itself was launched a while agoSony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms.


Related Posts on Gadgetzz:

Johny

Johny (John-Erik) Krahbichler is the CEO and main author of Gadgetzz, since 2009. While Mr. Krahbichler's expertise is in consumer electronics, his true passion is science´, and educating the world about the universe we inhabit. Check out the non-profit Scientific Literacy Matters Currently Johny is using his experience from covering trade shows such as the CES, to work with trade show exhibition marketing.

Leave a comment

Your email address will not be published. Required fields are marked. *