Imagine having a source of continuous information, so that you have to visit the website to stay updated.
Well, with an RSS feed it is possible.
Checking each website for content, information and news is an exhausting process; more than that, it is time-consuming. Even when a reader signs up for a newsletter or an email, there are chances that it might land in the spam section of their email. Therefore, having an RSS feed is helpful for both the user and brand.
If you are still living under a rock, RSS stands for Really Simple Syndication. It was formerly known as RDF site summary or Rich Site Summary.
RSS is an XML text file. It is created by a website publisher and contains a running list of the site’s articles or other content, with the most recent entry always at the top of the list. Each entry includes information such as the article’s title, description, and a link to the content.
RSS feed is reader-oriented, which means that it serves the readers first. RSS feed helps the readers to find the content they want to read in no time. Even when you send an email to your subscribers, there are chances that it might land in their spam folder.
An RSS feed can be helpful for a reader in many ways. Some of them are given below:
- A reader can follow the discussion on the web page without having to visit the website every time.
- Keep the reader updated with the latest news and information.
- A reader can stay updated with the international news and local news without having to do much
You can embed RSS feed on website using any social media aggregator tool. These tools will help you to aggregate content for your website and customize them according to your website. For example, with these tools, you can change the colors, fonts, themes, and template of your website. This enables you to enhance the overall look of your website.
Some of these tools also provide you with a strong analytics feature, which helps you to analyze the engagement on your website. The main agenda of this tool is to enable you to know what type of content is working best for your website.
Now that you are fully aware of the nature of the RSS feed, let’s talk about the benefits of using an RSS widget for your website.
There are so many benefits of using an RSS feed. Some of the best benefits are given below. We hope, by the end of this blog you will be convinced enough to have an RSS feed.
When you have an RSS feed on the website, you send multiple messages through a single feed. Once you add the content to the feed, you will be able to syndicate the feeds. RSS feeds are a great way to keep your messages at one palace.
This helps your readers to find the content easily and ultimately helps you to increase the traffic to your website.
An RSS feed helps you to improve the bounce rate of your website, although in an indirect way.
The RSS feed provides enough content to your website to make your visitors stay at your website for a longer time. When you create an RSS feed, you encourage your visitors to come to your website again and again.
If you include the RSS feed that has been aggregated and customized, the will contain several keywords that will be relevant to your website.
Having an RSS feed on a page indicates that you are getting information from somewhere; that information is usually a blog, news, search results, product review, or something that is regularly updated as compared to the static content. This will bring out the freshness of your website and content.
Syndicating content helps you to be promoted on other blogs, websites, and even on new outlets. There are numerous advantages to sharing or syndicating your content to other websites. Connecting with other websites helps to build a community around your content.
Many website owners are constantly on the lookout for high-quality content. You will gain exposure for your company and website if you share valuable content with them. More exposure means more website traffic and links to your site, which is exactly what you want.
No matter what you hear about RSS, it is still relevant and over the past few years, it has helped content marketers to build a loyal community. Therefore, as a marketer or a business owner, an RSS feed is the best way to establish authority and omnipresence.