Pleo, from robotic dinosaurs, to epic self adjusting robot pillows. The idea is that the pillow adjusts its shape when you move in your sleep, to keep you comfy all night.
Inside the pillow are a bunch of inflatable chambers connected to a supposedly whisper quiet compressor which you can have under your bed. A sensor mat on top of the mattress detects when you move from your back to your side, letting the pump and pillow know when to automatically inflate or deflate the air bladders to a comfortable shape.
Not sure how well this will work in reality, or if people will even want to buy it. But it sure is a cool idea! When it comes out it will cost around 400$.