Samsung Billboard Warns You About What’s Around The Corner

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Se vad som händer när Galaxy S6 edge+ tar över ett gathörn i Stockholm.

Posted by Samsung Sverige on Monday, October 12, 2015

 

To promote the Galaxy S6 Edge+ Samsung made a very interesting billboard. The idea is to show you the advantages of having ‘notifications on the edge’, so they constructed a billboard that wrapped around a street corner.

It connected to a publishing system that let an editorial staff tailor messages to pedestrians, according to situations that arose. These included, as seen in this film, warning people that a bike or skateboarder was approaching around the corner. They even went as far as telling two random strangers “you two look good as a couple.”

All in all a pretty cool PR stunt, people seem incredibly confused by it.

Samsung did it with PR agency DDB Stockholm and production company Stopp.


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Johny (John-Erik) Krahbichler is the CEO and main author of Gadgetzz, since 2009. While Mr. Krahbichler's expertise is in consumer electronics, his true passion is science´, and educating the world about the universe we inhabit. Check out the non-profit Scientific Literacy Matters Currently Johny is using his experience from covering trade shows such as the CES, to work with trade show exhibition marketing.

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