Interactive Moto X Magazine Ad Actually Changes Colors

This ad is certainly unique, in the latest feature of Wired magazine Motorola has an ad that lets you change the color of the phone in the ad. To do this it uses LEDs embedded between the paper and a thin sheet of plexiglass, four batteries and the color buttons. You can see the inner working in the video too.
Advertisements these days are so terrible It’s actually fun when someone decides to do something different. I’m not sure whether this beats the magazine with a built in WiFi hotspot, but nonetheless It’s pretty cool. The ad will appear in 150000 copies of Wired in New York and Chicago.