Interactive Moto X Magazine Ad Actually Changes Colors

By / 8 years ago / Cool / No Comments

Estimated reading time: 2 minute(s)

This ad is certainly unique, in the latest feature of Wired magazine Motorola has an ad that lets you change the color of the phone in the ad. To do this it uses LEDs embedded between the paper and a thin sheet of plexiglass, four batteries and the color buttons. You can see the inner working in the video too.
Advertisements these days are so terrible It’s actually fun when someone decides to do something different. I’m not sure whether this beats the magazine with a built in WiFi hotspot, but nonetheless It’s pretty cool. The ad will appear in 150000 copies of Wired in New York and Chicago.


Johny (John-Erik) Krahbichler is the CEO and main author of Gadgetzz, since 2009. While Mr. Krahbichler's expertise is in consumer electronics, his true passion is science´, and educating the world about the universe we inhabit. Check out the non-profit Scientific Literacy Matters Currently Johny is using his experience from covering trade shows such as the CES, to work with trade show exhibition marketing.

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