Samsung Billboard Warns You About What’s Around The Corner

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Se vad som händer när Galaxy S6 edge+ tar över ett gathörn i Stockholm.

Posted by Samsung Sverige on Monday, October 12, 2015

 

To promote the Galaxy S6 Edge+ Samsung made a very interesting billboard. The idea is to show you the advantages of having ‘notifications on the edge’, so they constructed a billboard that wrapped around a street corner.

It connected to a publishing system that let an editorial staff tailor messages to pedestrians, according to situations that arose. These included, as seen in this film, warning people that a bike or skateboarder was approaching around the corner. They even went as far as telling two random strangers “you two look good as a couple.”

All in all a pretty cool PR stunt, people seem incredibly confused by it.

Samsung did it with PR agency DDB Stockholm and production company Stopp.


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Johny

Johny (John-Erik) Krahbichler is the CEO and main author of Gadgetzz, since 2009. While Mr. Krahbichler's expertise is in consumer electronics, his true passion is astronomy, and educating the world about the universe we inhabit

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